Wednesday, June 8, 2011

IIFA Rocks in Toronto


As part of the big Videocon d2H IIFA weekend in Toronto IIFA Rocks offers a high fashion and music show hosted by Bollywood star Saif Ali Khan. Saif has hosted a number of popular events in India and outside. They are expecting a capacity audience of 7,500 at the Ricoh Coliseum on June 24th.

In India a big part of the music industry starts out from movies. The Indian public has gotten used to a lot of music and dance in their movies. One of the ways the movie is promoted is by a music release weeks before the movie opening. That gets people singing some of the songs in anticipation of the movie. Unfortunately it is not so good for movies that can't generate sing-a-longs. Here in North America if a movie is popular enough or the music noteworthy enough a soundtrack will be sold after the movie.

One of my favorite musical groups Shankar, Ehsaan and Loy will be performing . Brought together to collaborate on a movie in 1997 they decided to work together on dozens of movies. Ehsaan Noorani, Shankar Mahadevan and Loy Mendonsa combined their interests as instrumenatlists and vocalists to write some wonderful music in a variety of styles. When you go to their website http://www.shankarehsaanloy.com/ and check their audio gallery the first song is one of my all time favorite songs, Kal Ho Na Ho. It hits me strong because I associate it with the movie that tied into one of the saddest scenes I have ever watched. One of the reasons for the emotional attachment is the music itself (in the movie there are two versions, one labeled sad version). Also in the same movie, Kal Ho Na Ho, originally planned to be filmed in Toronto but moved to New York during the SARS scare is a song Kuch To Hua Hai that is set in Toronto with many recognizable landmarks. It is a very happy tune earlier in the movie.

A fashion show is integral and models will come from both India and Canada with the latest.

The show will raise money for the IIFA foundation that provides for workers who are adversely affected during the production of films.

We live in a big world and Bollywood music can certainly add a lot of joy.

I am repeating myself with photos, but it is again appropriate. In the middle is Saif Ali Khan the host of IIFA rocks. On the right is Preity Zinta who will be at the awards event and to the left is Shah Rukh Khan, one of my favorites.

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